ASA clears Betfair advertisement of being irresponsible

first_img Submit Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020 Related Articles The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible.The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared to be a ‘secret’ door leading to a room with a large screen that showed horse racing.A voice-over stated: “My gut says that horse is something special and my smarts say to back it on the Betfair Exchange where I get bigger returns than if I bet with one of these other bookies. That’s why I go to Betfair. Betfair, where gut instinct meets smarts.”A complainant challenged the idea that construing the betting experience in this way, “exploits the susceptibilities of young men”, however the regulatory body ruled that there was no breach of advertising rules.Responding to the complaints, Betfair explained that the advert sought to explain that the operator could offer better value for money in comparison to other bookmakers. The protagonist was not shown to be placing any bets, therefore not implying that gambling had any priority in the man’s life.  The main character was, according to Clearcast, clearly over the age of 25 and was “portrayed as one of many unremarkable people in a fantastical location designed to be a metaphor for the ‘community’ of customers using the app.”The operator added that the advertisement did not, in any way, exploit any susceptibilities of under-18s, but rather was attempting to educate its customers about the range of odds available. Considering the response to the complaints from the operator, the ASA ruled that while they considered the character to be deemed aspirational – in reference to his ‘smarts’ – the decision to place a bet using the Betfair Exchange was deemed to be depicted responsibly.The ASA ruled that the ad had not breached the advertising code, and that no further action was necessary. StumbleUpon Share Share Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown July 29, 2020 ‘Deal maker’ Rafi Ashkenazi ends Flutter tenure  August 27, 2020last_img read more

Sports betting banned in Uganda -reports

first_img0Shares0000Uganda President Yoweri Kaguta Museveni.KAMPALA, Uganda, Jan 21 – Uganda President Yoweri Museveni has ordered that no new licences should be issued to sports betting companies nor renewing of permits for the existing ones.According to Minister of State for Finance, David Bahati, the President gave the directive saying that gambling has diverted attention of the youth from hard work. “We have received a directive from President Museveni to stop licensing sports betting, gaming and gambling companies. The President has now directed the board which has been regulating them. From now onwards, no new companies are going to be licensed. Those which are already registered, no renewal of licences when they expire,” Bahati revealed on Sunday during a church service in Rugarama Hill in western Kabale town.Bahati said church leaders who have been against sports betting can now praise the Lord because their prayers have been answered.However, the Ministry of Finance spokesman, Jim Mugunga, said he was unaware of the president’s directive but added that he does not doubt it.“I don’t know but since it was said by a minister, quote him. That’s good news,” Mugunga said.-By Daily Monitor Uganda- 0Shares0000(Visited 1 times, 1 visits today)last_img read more