ASA clears Betfair advertisement of being irresponsible

first_img Submit Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020 Related Articles The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible.The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared to be a ‘secret’ door leading to a room with a large screen that showed horse racing.A voice-over stated: “My gut says that horse is something special and my smarts say to back it on the Betfair Exchange where I get bigger returns than if I bet with one of these other bookies. That’s why I go to Betfair. Betfair, where gut instinct meets smarts.”A complainant challenged the idea that construing the betting experience in this way, “exploits the susceptibilities of young men”, however the regulatory body ruled that there was no breach of advertising rules.Responding to the complaints, Betfair explained that the advert sought to explain that the operator could offer better value for money in comparison to other bookmakers. The protagonist was not shown to be placing any bets, therefore not implying that gambling had any priority in the man’s life.  The main character was, according to Clearcast, clearly over the age of 25 and was “portrayed as one of many unremarkable people in a fantastical location designed to be a metaphor for the ‘community’ of customers using the app.”The operator added that the advertisement did not, in any way, exploit any susceptibilities of under-18s, but rather was attempting to educate its customers about the range of odds available. Considering the response to the complaints from the operator, the ASA ruled that while they considered the character to be deemed aspirational – in reference to his ‘smarts’ – the decision to place a bet using the Betfair Exchange was deemed to be depicted responsibly.The ASA ruled that the ad had not breached the advertising code, and that no further action was necessary. StumbleUpon Share Share Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown July 29, 2020 ‘Deal maker’ Rafi Ashkenazi ends Flutter tenure  August 27, 2020last_img read more


first_imgONE of Ireland’s most stunning birds of prey has officially made a comeback and Donegal is their favourite place to live.In the 1970s birdwatchers across Ireland only rarely caught a glimpse of a magnificent buzzard.But Birdwatch Ireland has revealed that hundreds of the birds are now flying over the country with Donegal leading the way. Dick Coombes, Countryside Bird Survey Co-Ordinator, said that education on poisoning is a key factor in the rise in numbers of the birds across Ireland.“When I was a young boy in the 1970s we would travel to Northern Ireland to see the buzzards there because there were 10 or 12 pairs of them.“But now they have taken hold here and Donegal is a very strong place for them.“You can see them in many parts of Ireland and their growth in numbers is a real success story. “They are very strong across the Northern half of the country but they are now spreading as far as Cork.“We’re not completely sure why the population has grown so much in recent years but we feel education on poisoning is certainly a factor,” he said.The beautiful birds, which can live up to 25 years old, are often mistaken in Donegal for the Golden Eagle and have a wingspan of up to 4.5 feet long.They live on a range of prey including rats, crows, frogs and earthworms and can be often seen on telegraph poles waiting to pounce on their next meal.They nest mostly in high conifer trees or sometimes on rock faces and are very distinctive in the spring and summer with their distinctive ‘mewing’ sound. Mr Coombes said the buzzard is a breeding success story but warned that some people still see them as a threat.“During lambing season they can often be seen as a pest when they feed on lambs which have been natural stillborn.“They will prey on anything like that which is left to rot in a field and sometimes people think they have killed the lambs.“Because of that some farmers still consider them a threat so the issue of poisoning is still there. Only last week we had two buzzards brought in dead and we suspect they were poisoned,” he said. EndsDONEGAL IS ‘BUZZING’ WITH BREEDING SUCCESS OF MAGNIFICENT BIRD was last modified: March 1st, 2011 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more