EPCH launches major initiative to promote mega clusters

first_imgOver the years, IHGF has played a vital role in promoting India’s handcrafted products internationally. “A major highlight of this edition of the show is EPCH’s initiative to promote different craft clusters such as Narsapur, Bhuj, Bareilly, Lucknow and J&K”, informed Rakesh Kumar, Executive Director of EPCH.The  handmade crochet lace industry of Narsapur in Andhra Pradesh is famous worldwide for its over 300 intricate designs made by the lace makers of this region. A number of Narsapur based exporters are engaged in production of lace products and exporting the same to USA. Also Read – ‘Playing Jojo was emotionally exhausting’Over 200 small and tiny exporters and craftsperson, those who are yet to become exporters, have been invited to display their products in theme pavilion set up on lace and crocheted goods and garden and garden furniture and many other special areas at IHGF-Delhi Fair.  They are displaying crocheted tops, cushion covers, bags, ponchos, skirts, frocks, table mats, lace buttons and sleeves, borders and chunky decorative balls, curtains made from mix of fabric and lace, throws, bed sheets etc.  Also Read – Leslie doing new comedy special with NetflixThe products on display in this pavilion are getting lot of attention of the visiting buyers.“The artisans from mega clusters of Lucknow, Bareilly, Bhuj and J&K  are displaying products of Chikankari, zari and zardozi from  Lucknow, jewellery, cane and bamboo and wood carving from Bareilly, Kashmiri wood carving, papermachie and hand embroidered shawls and stoles, Azrakh painting, bell metal art and leather crafts from  J&K”, Kumar elaborated further. Will Fraser and Cole Brown from Velocity Consultancy USA apprised participants about business mentality of the Americans, their needs and expectations.Two more knowledge provider seminars on export opportunities in Latin America through warehousing facility Uruguay and how to safeguard your business from International frauds have been organised today.Cultural programmes being organised by EPCH during IHGF-Delhi Fair are being appreciated and are acting as welcome breaks for buyers engaged in hectic business activity.IHGF Delhi fair staged fashion shows on third day. The products displayed by them were mostly fashion jewellery and accessories.H.E. Maria Teresita C Daza, Ambassador of Philippines in India visited IHGF-Delhi Fair 2015 on third day and got impressed with exquisite designs, styles and colours of Indian products.“Over 4500 overseas buyers have been registered by the 3rd day of the fair”, informed Rakesh Kumar who is also Chairman of IEML.Export Promotion Council for Handicrafts (EPCH), which is the nodal agency for promotion and development of handicrafts, has been organising the Indian Handicrafts and Gifts Fair for the last 21 years.  IHGF-Delhi Fair Autumn 2015 is expected to generate huge number of enquiries and orders for the Indian handicrafts sector.last_img

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