– Advertisement – To retain consumers, the companies usually offer better data speeds, preferential customer status, access to over-the-top (OTT) streaming platforms among others. Earlier, the Delhi High Court had refused to interfere with telecom tribunal TDSAT”s interim order putting on hold regulator TRAI”s rule mandating reporting of customised discounts and concessions offered to select subscribers by older service providers Airtel, Idea and Vodafone. It had declined to stay the decision and had said it will request the tribunal to expedite the hearing of the pleas moved by Bharti Airtel and Idea Cellular against TRAI”s rule.Which is the best TV under Rs. 25,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below. TRAI had made it mandatory for the telecom operators to disclose information on all such plans. Airtel and Vodafone had however opposed the decision and sought relief from the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) on the grounds that these offers were not tariff plans and, thus, did not need disclosures. Reliance Jio Infocomm Ltd and state-owned mobile operators have complied with the TRAI order.TDSAT ruled against the regulator”s order saying that TRAI had no authority to call for such general information from the mobile service operators. The top court, in its order, pointed out that the jurisdiction and power of TRAI to issue the Telecommunication Tariff Order of February 16, 2018 was not “seriously disputed”. “Though the jurisdiction and power of TRAI appears to have been questioned in one of the appeals before TRAI, the TDSAT has not recorded any categorical finding that TRAI had no jurisdiction and power to demand details of segmented offers.“All that TDSAT found…of the impugned order is that segmented offers and discounts offered in the ordinary course of business to existing customers without any discrimination within the target segment, do not amount to a tariff plan and that therefore there is no need for reporting,” the apex court said. Segmented offers are promotions and discounts made to customers showing inclination towards shifting to other telecom firms.- Advertisement – In a significant direction, the Supreme Court Friday ordered telecom companies to disclose to regulator TRAI the details of special tariffs and offers made to consumers. Allowing an interim application of Telecom Regulatory Authority of India (TRAI), a bench of Chief Justice S A Bobde and Jusitces A S Bopanna and V Ramasubramanian said that seeking adherence to the regulatory principles like “transparency” and “non-discrimination” by the telecom firms was not “either illegal or unjustified”. “In the light of the…historical background, what is now sought by TRAI to ensure adherence to the regulatory principles of transparency, non-discrimination and non-predation, cannot be said, at least prima facie to be either illegal or wholly unjustified.“Hence the IA is allowed and a direction is issued to the respondents (Bharti Airtel Ltd and others) to disclose information/details sought by the applicant/ appellant (TRAI) regarding segmented offers,” the order said. It was the duty and responsibility of TRAI to ensure that “such information is kept confidential and is not made available to the competitors or to any other person”, the top court said.- Advertisement –
If we’re fucking serious about righting the wrong done to these families by our nation, they must absolutely be reunited right here, along with other parents deported under the policy. “It’s not a difficult decision,” tweeted American Immigration Council counsel Aaron Reichlin-Melnick. “It’s not even a moderately tricky decision. It’s an easy decision. Right now, there are still at least 1,000 parents who are outside the United States who haven’t been able to reunite with their children who are still here. Let them in.”Nor can we back down for one second from the need for accountability. Texas Rep. Joaquin Castro has already called for the formation of either a human rights commission or a select committee to investigation abuses against families, telling Vox it’s “the right thing to do and also, in many ways, necessary for our country.” Reacting to the news of now 666 children separated under policy still without their parents, advocates continued pressing for accountability, including legal status and financial compensation for families, and prosecution of those who carried out these state-sanctioned abuses.“A criminal investigation is a critical and necessary step to ensure that such wrongs are never repeated,” Amnesty International USA researcher for refugee and migrant rights Denise Bell said in a statement received by Daily Kos. “There must be an effective investigation of, and where there is sufficient evidence, prosecution of all government officials, personnel, and contractors who are responsible for the abuses committed during this shameful period of our history—no matter their current or former level of office.”- Advertisement – Gelernt told NBC News last month that “[p]eople ask when we will find all of these families, and sadly, I can’t give an answer. I just don’t know. But we will not stop looking until we have found every one of the families, no matter how long it takes. The tragic reality is that hundreds of parents were deported to Central America without their children, who remain here with foster families or distant relatives.” – Advertisement – Advocacy groups tasked by the court with reuniting separated families say that only now is the Trump administration offering assistance in reunification efforts, and only because of the intense public backlash to the reports that children kidnapped by officials during the “piloting” of family separation in 2017 continued to remain without their parents. “There have never been serious specific offers to help in concrete ways in the past,” American Civil Liberties Union attorney Lee Gelernt told NBC News.While President-elect Joe Biden recently committed to establishing a federal task to help reunite families, this latest NBC News report indicates that the question of where those reunifications will happen is still up in the air. “[A]ccording to two sources familiar with the incoming administration’s planning on immigration, Biden has so far not decided whether separated parents will be given the opportunity to come to the U.S. to reunite with their children and pursue claims to asylum,” the report says.- Advertisement –
Today in the western Marina Kornati in Biograd na Moru, the opening ceremony of the 19th nautical fair Biograd Boat Show was organized and hosted by Ilirija dd, a tourist company from Biograd na Moru.After the 18th consecutive record fair, the Biograd Boat Show has developed into a Central European fair at sea, with the most exhibitors and vessels on the Adriatic. With more than 320 exhibitors and more than 320 boats, the fair is unique, and the sunset marks the end of the exhibition and the beginning of the evening program, offering top-notch food and entertainment that continues downtown until late. Also, many accompanying events accompany the fair on the topics of business, education, socializing, cooking, sports and recreation.Today, ie all the next four days, three important events will be marked not only for nautical tourism but also for Croatian tourism: Grand opening of the 19th Biograd Boat Show – as the leading nautical fair and the largest exhibition of vessels at sea in Croatia and Central Europe , holding the first Nautical Days organized by the Croatian Chamber of Commerce, thus recognizing the Biograd Boat Show as a congress of the Croatian nautical industry and a central gathering place for all its key segments and marking the 60th anniversary of the existence and operation of ILIRIJA ddAt the very beginning, the guests were addressed by the President of the Management Board of Ilirija dd, Goran Ražnjević, who pointed out in his welcome speech: “This year’s nautical fair takes place in a special atmosphere, considering that this year Ilirija marks 60 years of successful existence and activity on the Croatian tourist market and presence in the town of Biograd na Moru, which in its first 60 years it has shaped into a recognizable tourist destination. nautical tourism. “Today’s ILIRIJA as a modern, market-competitive and recognizable company in its business includes 5 segments of the offer in 3 destinations (Biograd na Moru, Zadar, Sv. Filip i Jakov): hotel business, nautical, camping, destination management company / DMK ILIRIJA TRAVEL and real- estate segment: Business and shopping center City Galleria in Zadar ” For years, the Biograd Boat Show has been a gathering place for all segments of the nautical industry and tourism: nautical tourism ports – marinas, charters, shipbuilders, shipowners, manufacturers of boat and nautical equipment and diving tourism. Almost forty years ago, Ilirija proved it with a pioneering and visionary endeavor – the construction of the first nautical tourism port of the Kornati Hotel Port, from which the development of nautical and charter tourism in the Croatian part of the Adriatic Sea began. Ilirija dd is proud to be a pioneer of nautical tourism. From that period until today, Bograd na Moru has become a center of nautical tourism on the Adriatic, which is annually visited by over 60.000 sailors from around the world. Through 19 years of existence, the Biograd Boat Show has become a congress of the Croatian nautical industry and tourism, which has been recognized by numerous business associations, especially the Croatian Chamber of Commerce, choosing the Biograd Boat Show as the venue for the congress program “1.HGK Nautical Days”Raznjevic added.The Nautical Fair was officially opened by the Minister of Tourism of the Republic of Croatia, Mr. Gari Cappelli, who pointed out that Croatian tourism this year exceeded all previous results, and a great contribution to these results was given by nautical tourism, as one of the most competitive segments of Croatian tourism. season and creating a chain of added value “Realizing the importance of nautical tourism, the Ministry of Tourism will soon establish special departments for the development of selective forms of tourism, including a department for nautical tourism that will actively implement the strategy of nautical tourism development in cooperation with local governments and other stakeholders. Our goal is for Croatia to become one of the top 2020 tourist countries in the world by 20, and a high-quality nautical tourism product will play a major role in this.Cappelli pointed out.Josip Zaher, Vice President of the Croatian Chamber of Commerce for Tourism, Trade and Finance, presented a special award to the President of the Management Board of Ilirija dd Goran Ražnjević on the occasion of 60 years of existence and successful business of Ilirija dd on the Croatian tourism market.The Croatian Chamber of Commerce did not doubt where to hold the Nautical Days, given the fact that the Biograd Boat Show brings together an extremely large number of representatives of the nautical industry and tourism. Ilirija dd and Biograd Boat Show occupy a significant place in promoting Croatia, especially its industry and tourism in the country and the world. “This year, the Biograd Boat Show records a record interest of domestic and international exhibitors – all available space for the fair three weeks before the start of the event is sold out in advance.This year, over 320 exhibitors have been contracted to exhibit 320 vessels, so for the first time in the history of 19 years of continuous growth, all available space for the fair was sold out in advance three weeks before the start of the event. The new 1000 m2 of exhibition space has been filled due to high demand, and will be arranged next to the entrance to Hall C to provide places for exhibitors from the long waiting list. Floating exhibition tents will also be set up for exhibitors who need space at sea. The pontoon bridge connecting the north and west marinas will be doubled in width and will also complete the entire event and an additional fourth large video screen.In the absence of exhibition space, Ilirija dd has created the Biograd B2B Nautical Business Networking event, which will enable business visitors to participate in the Biograd Boat Show without an exhibition stand. The City of Biograd is the sponsor of the event, while the Croatian Chamber of Commerce is the sponsor and participates with its congress part of the fair “1st Croatian Chamber of Commerce Nautical Days”.For more information on all events see at www.biogradb2b.com
The aim of the award is to encourage tourism professionals to “use travel stories as a finished product” for new content for the tourist offer and the motive for the arrival of guests. The 2018 Marko Polo Grand Prix went to journalist Ashley Colburn for her opus of films about Croatia and designer Boris Ljubičić for the recognizable tourist identity of Croatia, while Gilbert Menne won the award for the best rated photo report of the 2017 FIJET Congress. Every year, the statue of Marco Polo is awarded to a local journalist for the best travelogue from Croatia and a foreign journalist (FIJET member) for the best report on the host country of the FIJET International Congress (International Association of Tourism Journalists and Writers) last year (Tunisia 2017). ). Special awards are also given for reports that especially promote certain Croatian regions, values and people, as well as the cooperation of tourist journalists, travel writers and professionals in creating new tourist content. Special Plaques were awarded to the magazines CROATIA – Croatia Airlines and Zagreb – Moj Grad. Marko Polo charters were presented to Davorka Vukov Colić, Željka Kunštek, Zrinka Krešo, Krešimir Stančić, Nives Matijević, Božica Brkan and Marija Barić. ATTACHMENT: LIST OF ALL AWARD WINNERS “Marco Polo – famous travel writer” It is a project that promotes tourist reporting, and was launched in 2010 by FIJET Croatia in cooperation with the Association of Tourist Journalists of the Croatian Journalists’ Association. Source: HND
We can learn so much from these statements, but perhaps the most important is the awareness of the market and modern future development of Trogir. Of course, one is the form, and something completely different is the market, growth and development, ie content. However, we can rarely hear such a statement in our media space, from the mayor or the helmsman of the future development of the city. Trogir has become a brand. Photo: Fabular If we do not have a satisfied local population, if they move out of the city – I wonder how we can develop tourism? How can we sell authenticity if the local population does not live that authenticity? If it is negative and dissatisfied? Every part of Trogir. Bravo. It is this authenticity that creates uniqueness in the tourist market. And that is why our main tourist product is that we must be what we are – Dalmatians, Slavonians, Istrians, Zagorje… – CROATS. It’s a story we have to tell and sell. And so from the above context, this step, to present and brand the city through a new and modern logo and brand, is an extremely significant and big step forward. And the city / destination is a brand, a brand that attracts not only tourists but also investments, companies and new residents. The rhythm of the city, as well as the quality of life in the city is important, both for the development of tourism, the local population and for attracting new residents – the future development of the city. No capital wants to go into a negative atmosphere. The new visual identity of the city of Trogir outlines traces carved in stone and a unique, top art of world scale- Anja Bauer, Fabular “The new visual identity of the city of Trogir outlines traces carved in stone and unique, top art of world proportions. Inspiration was found in old traces, signatures and markers left by medieval masters at the Cathedral of St. Lawrence and the Church of St. John the Baptist. The trace is a mark in time that testifies not only to top creativity but also to life and play – trilling, prayer – sailing and permission and completion of construction – Radovan’s seal. The logo depicts a trill carved in stone, it is one of the frequent traces left by the masters at the Cathedral of St. Lawrence and the Church of St. John the Baptist. She tells us about the simplicity and beauty of living in Trogir and points out that in addition to the magnificent buildings, the beauty of everyday life in Trogir is equally inspiring. A system of pictograms inspired by the urban and artistic heritage of the city of Trogir was developed, as well as the delineation of everyday life through traces and graffiti of medieval master builders, sculptors and stonemasons who lived and created here, and who centuries later vividly testify to the intertwining”, Explained Anja Bauer. Photo: Fabular And there is another positive message we can draw from this story – the story of the top branding of our experts. Either you play a game or you don’t – a game is played in the market The city of Trogir has made a step forward and became the first city and destination in Croatia to be a brand. When you are “small” then you have to be fast, proactive, innovative and creative to jump out of the crowd and attract attention. We need to follow new trends faster than the big ones. And we can do that even though we are “small”. Of course we are small only if we want to be. We decided to embark on this project because looking at foreign examples we realized the positive impact of quality branding on the lives of locals, said the mayor of Trogir Ante Bilic, adding that they are aware that the market is changing and that only those who responses to the needs of today’s tourists, be able to continue to develop without compromising the quality of life of local people. “Shooting was interesting and fun, and sometimes even as dangerous as when we walked into the apiary in shorts. There were also twists of the ankles on the streets of Trogir, the cloud used to block the sun just when we didn’t need it, but we still managed to capture everything exactly as we imagined. There were days when we filmed for 12 hours, which at 35 degrees and in the sun can be quite exhausting, but in the lives of me and my colleague Ratko Ilijić it is common. All for good staff. We met a lot of great people from Trogir and learned a lot of things we didn’t know about the city, even though we had been there so many times before. We were most impressed by the masters, craftsmen who work here and who did not give in to the negative influences of mass tourism but stick to tradition. It was challenging to reduce five hours of material to three minutes, but modern trends require short forms. Fortunately, we have so much good footage that the plan and desire is to make a series of small videos next year in which we will show everything we have recorded. It would be a shame not to see that either” said Milan Latkovic. “Through branding, we want to profile ourselves among a number of similar destinations on the Adriatic and become recognizable for a number of specialties that we have. Trogir deserves it primarily for the people who live and create there, for its beauty and heritage and the fact that it has been on the UNESCO list for 22 years. We want to prevent Trogir from becoming a ‘fast food’ destination. I am proud that at such a high level we were the first in Dalmatia to launch such a complex project based not only on new and beautiful visuals, but a strategy that should guide us in the coming years and, I repeat, bring great benefits to Trogir and our fellow citizens. There are still many steps ahead of us and we will certainly learn on the go, but I hope that we will soon become a positive example and that other cities will follow us.”Concluded Bilic. Many leaders of tourist boards from the area, tourist guides, leaders of hotels and agencies and other tourist workers had the opportunity to visit the city for the first time in the so-called. a masterful tour through which all the peculiarities emphasized by the new branding of the city are shown. The aim of the project was to detect the peculiarities by which Trogir differs from other cities and to shape them into new slogan, logo and narrative which will be spoken primarily by the residents of Trogir, tourist workers, residents of this Dalmatian region, domestic and foreign tourists and the media, according to the city of Trogir. The task was to put the rich past and heritage of Trogir in a contemporary context and create a strong story that will attract tourists who spend more and stay longer, but above all arouse the pride of residents and return life to the old town throughout the year. It is in market development that our biggest problem is. One thing is politics, and something else is market development, that’s where we fall the most, that’s why we stagnate. In today’s 21st century, we live in a global village, and the economy is the alpha and omega, and everyone is struggling to attract as much investment as possible and everyone is fighting for every tourist. E politics plays the least role here, but market rules apply here. The project was developed by the internationally awarded Zagreb company Fabular, a member of the professional association REBRAND Hall of Fame among the 25 best brand consultants in the world, led by the director of branding strategy Anja Bauer, author of the protected formula “8 ingredients that make up the brand” and a leading branding expert. Croatia. Often we all stick to the old coats of arms and flags of cities and no other city has presented a modern concept of branding, and especially I mean through the new modern logo, which will be implemented in all communication of bastards, including tourist destinations. This does not mean that we have to forget who we are and our past, on the contrary, I personally think that we have to respect ourselves, our tradition and identity much more, because that is the only way others can respect us. So let us respect ourselves, so that others may respect us. Also, it is precisely our authentic way and culture of living that must be our main tourist product, and not enter into the standardization and copying of others. “Working on the branding of Trogir was interesting, intriguing, lively, instructive. Trogir is a place that delighted us with its beauty and depth of meaning and we all enjoyed creating its story. Through our research work, we have detected three key things, the impressive features that make up the identity of Trogir. These are the continuity of life over 3600 years, then the great masters who worked there from the Middle Ages until today and the indelible traces that these masters leave. These are the three main elements, the so-called sweet spot of Trogir, based on which we created a strategy”, Said Anja Bauer, owner and creative director of Fabular. And that mindset is the key – the city is a brand. In the process that lasted more than a year, an extensive interdisciplinary research was conducted on the perception, potentials and challenges of Trogir, which analyzed the historical material, conducted surveys with locals and tourists, talked to all the meritorious people of the city – from historians, craftsmen, caterers, museum staff, the City, the Tourist Board, tourist guides… The very motive of the trip is to get to know a new way and culture of living and to have a new experience. Also, when we talk about a destination, we often forget that the term destination is a broader context. We all make a destination, ie the whole city, both with its arrangement and the people who live and work in it. The city / destination is a whole, and it is the destination and the primary motive for arrival, not accommodation. The city is a BRAND The idea is that by using heritage and local specialties in a contemporary context and emphasizing authentic values, the city is positioned not only as one of the most desirable domestic but also Mediterranean destinations. The project is done modeled on many European destinations, such as Glasgow, Eindhoven, Bologna, Berlin…, which after branding recorded a number of positive economic effects, and Trogir wants to achieve all of the above. The city is not buildings / structures, but the city is made up of people. In the coming years, the implementation of this project will follow, which aims at what everyone wants – to attract the wealthier, the so-called. cultural tourists who stay longer and spend more through reviving neglected and hidden locations, both in the core and beyond. The goal is to extend the season, hold master classes, organize various events with the sign of “master” throughout the year, cooperation with universities, hosting art colonies, sports competitions “ Do you want growth and development? Do you want to extend the tourist season? Want to increase the number of days people stay in your destination? Do you want to attract better quality tourists, higher purchasing power who are interested in quality content? Want to increase tourism spending? We were most impressed by the masters, craftsmen who work there and who did not give in to the negative influences of mass tourism but stick to tradition. – Milan Latkovic Photo: Fabular On the other hand, I constantly point out that in Croatia we have practically all resources, top experts in almost every field, experts who are valued globally, who work miracles in impossible conditions, and who we use very little or not at all for our future development. If we can, and we can, we should take advantage of them. This is not about cost, but about investment. The project also spawned a new promotional video of Trogir, whose staff stands behind many times internationally award-winning Split cameraman Milan Latković. The shooting lasted about 30 days, five hours of material were recorded, of which the first in a series of videos was created showing Trogir in a new light. The video is special in that it includes many people, with an emphasis on masters, both those who once created there, and many contemporary masters – sculptors, painters, corals, tanners, but also children of Trogir schools and kindergartens, athletes, grandmothers from the market and many others, olive growers, beekeepers, winemakers, cooks… all those who make up the city. Namely, the City of Trogir presented a new branding strategy, a new slogan and visual identity, but also a new promotional video of the city. After a year and a half of work in which more than a hundred people participated in various ways, Trogir became the first destination on the coast, but also the first city in Croatia to start branding on such a serious and professional level. What if we don’t sell and tell our stories? What if we don’t respect ourselves, our history, identity, way of life and culture? What makes us recognizable and why someone would visit us, certainly not just because of the sun and the sea. How to extend the tourist season, extend the stay of guests and increase tourist consumption if not with quality, diverse and primarily authentic content? We want to prevent Trogir from becoming a ‘fast food’ destination- Ante Bilić, Mayor of Trogir If so, then this is the right path. Of course, one is form, and now the real work and focus on content is just beginning, because brand strategy must be alive and tangible in order to have the right effect. Again, the city and the brand are the people, not just the logo. The author of the new visual identity of Trogir is Maja Bagić Barić, one of the most respected Croatian designers. Fabular found the signature of Master Muscardell from the 13th century in the interior of the Trogir Cathedral, on the basis of which dr.sc. Nikola Đurek, a university professor in Split and Zagreb, the most famous Croatian typographer, created a new font. In the creative process, a new slogan of the city was created: “MARKED BY MASTERS”, respectively “MARKED BY MASTERS”, and the ubiquitous rub was chosen for the logo.
During the winter season 2019/2020. Dubrovnik will be connected with seven foreign destinations: Croatia Airlines – Frankfurt, British Airways – London, Vueling – Rome and Barcelona, LOT – Warsaw, Aegean Airlines – Athens, Turkish Airlines – Istanbul. WINTER PROGRAM PRESENTED IN DUBROVNIK With the aim of better cooperation and the best possible information, the Tourist Board of the City of Dubrovnik hereby repeats the invitation sent by e-mail to all owners of restaurants, pizzerias and fast food to apply to the e-mail address firstname.lastname@example.org until Tuesday, November 26 until 15:00, with the dates when the restaurant is open, opening hours during December, and especially on Christmas Day, Christmas, New Year and New Year and contact phone, web or Facebook page, as well as to us submit special offers if they have them. RELATED NEWS: This year, the City of Dubrovnik has made a decision to reduce the public area for catering tables and chairs by 10% for all facilities used with 25,00 and more m2. Also, the lease time of public space has been increased to 5 years, which will certainly bring some security to caterers. DUBROVNIK BECAME THE FIRST CITY IN CROATIA WITH 100% ELECTRIC SYSTEM CAR SHARING The measure refers to the exemption from rent for public areas of caterers who are mainly engaged in serving food (restaurants, taverns, pizzerias) in the historic center, if they perform their activities from 1 December 2019 to 29 February 2020. Dubrovnik brought order to the historic core In accordance with the new amendments to the Decision on the lease of public areas in Article 6, a new paragraph is added on the exemption from paying rent to caterers in the Historic Center if caterers perform their activity in the “winter” months. Given the increase in the number of international and domestic flights during the winter months and the interest and growth in the number of visitors, the Dubrovnik Tourist Board is preparing promotional activities this winter and printing a monthly flyer “Winter restaurants“, Which contains a list of open restaurants, pizzerias and fast food restaurants during the month of December with special working hours, so that guests staying in Dubrovnik are better informed and so that open restaurants are better promoted. Also, in order to extend the tourist season, the City of Dubrovnik has proposed a measure that should stimulate the owners of restaurants in the historic center to work in the winter months.
The SightRun application is currently available in 17 Croatian destinations, as well as in Munich and Graz. “For this type of guests, we mean active guests, it sometimes means the first acquaintance with the destination and therefore we want to leave the best impression to intrigue the guest to peek into local restaurants, explore the surroundings, peek into museums and look for a local tourist guide. Man is an indispensable link in tourism, an auxiliary wheel technology that can make things run faster.”Point out from SightRun. The SightRun application is richer for three new island tours: Cres, Mali Lošinj and Supetar It is certainly important to emphasize that all tours are available in Croatian and English. All tours are intended for runners, but due to the use of the user’s mobile phone’s GPS system, speed is not important. This means that the user can move at the desired speed, walk, stop, take photos, and finish the tour at the appropriate pace and time. The SightRun team has also been working on developing new tours in recent months. “Although the” crown-crisis “has slowed down and stopped certain promotional actions, this startup can certainly give its contribution to Croatian tourism. The cities of Cres, Mali Lošinj and Supetar have found their place on the list of their runner friendly destinations this time. The tours are about 5 kilometers long and start in the center of the place. Running through the streets of island settlements, promenades along the sea with stories about the place and other attractions on the island, will surely encourage guests to after further jogging to further explore these attractive destinations”Point out from SightRun. In times when we still need to pay attention to social distance, apps like SightRun help us continue to enjoy the destination we’re staying in without having to do it in large groups. It is the digitalization of tourism in the true sense. While it is still difficult to predict exactly what the tourism sector will look like after the coronavirus, it is quite clear we will have a different kind of tourism. But one thing is for sure, the greater focus will be on sustainable and active tourism. This is where SightRun, a tourist running application that provides a new dimension of running, combining this activity with sightseeing, jumps in like never before. It is an innovative tourist product that presents destinations as Run Friendly destinations and brings the destination closer to this interesting niche through stories of local delicacies, cultural and historical sights and natural attractions. The SightRun app allows the user to safely (and independently) explore the destination in which he is running for the first time, learn about its history and discover some of the sights and attractions.