FORT LAUDERDALE, FLA. (WSVN) – A pedestrian was transported to a hospital after he was struck by a Brightline train, Friday night.Fort Lauderdale Police and Fire Rescue responded to the scene in the area of Northeast Third Avenue and North Flagler Drive at around 8 p.m.According to police, the man had attempted to cross the tracks.The train stopped, and the pedestrian was taken to Broward Health Medical with injuries that were not life-threatening, according to officials.The accident takes place two days after a bicyclist was killed in Boynton Beach, Wednesday, while trying to pedal around the gates, which were down at the time.The Friday before, a 32-year-old woman was struck and killed in Boynton Beach as the train did a preview event.Authorities spoke about the importance of safety around the trains, Friday, in light of the recent incidents. “We’re going to place safety ambassadors. We’re going to place individuals at the busiest intersections, up and down the corridor, to reinforce the need,” said Patrick Goddard, president and CEO of Brightline,” and to communicate obeying the traffic signals and signage that we have placed in the corridor.”Authorities are still investigating the Fort Lauderdale incident.Brightline trains have since resumed service.Please check back on WSVN.com and 7News for more details on this developing story.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Go back to the e-newsletterSmall Luxury Hotels of the World (SLH) launched a new brand advertising campaign in April 2016. The campaign, Unadvertise, sees SLH cementing its new brand positioning and embracing its anti-brand status with a bold move away from traditional hotel marketing. The campaign, which will run until the end of the year across key global markets, signifies a $1 million spend, the most the luxury brand has invested in above the line advertising in its 25 year history.Unadvertise lauds the fact that SLH guests are too intelligent to succumb to generic tourism advertising showcasing infinity pools and staged imagery of people having fun. Instead, the advertisements celebrate the fact that independently-minded people can’t be convinced what to do through advertising and PR, and reminds them that an SLH hotel is a refreshingly original and individual choice.Tim Davis, Vice President Brand and Marketing at SLH, explains the thinking behind the campaign further: “It’s too easy to pick out an incredible image of a hotel and put a logo on it. How does that differentiate one hotel or company from any other? With this campaign we were looking to strike a chord with our independently-minded guests, to really show the personal and authentic experience that staying at any one of our independently-spirited hotels can offer. We hope this campaign will get existing and potential guests thinking and leave their minds open to experiences and possibilities. We don’t feel the need to patronise our guests to encourage them to patronise our 520 hotels around the world.”Working with media partners across key markets including the USA, UK, Australia, Germany, Canada, Singapore, Hong Kong and China the campaign will be live in print and online targeting the affluent traveller. Confirmed partners include Bloomberg, Departures, the Financial Times, Boisdale Life and Travel + Leisure, who have been chosen based on their strong online presence, distribution and international reach.This campaign follows on from the success of SLH’s 2015 campaign, At Your (Secret) Service, which took a similar approach of using stand out creative not immediately associated with hotels or holidays. The campaign which invited people to apply for 25 places on SLH’s Mystery Inspector programme received over 3500 entries and generated a surge in traffic and reservations to the website.Go back to the e-newsletter