Go back to the enewsletter Small Luxury Hotels of

first_imgGo back to the e-newsletterSmall Luxury Hotels of the World (SLH) launched a new brand advertising campaign in April 2016. The campaign, Unadvertise, sees SLH cementing its new brand positioning and embracing its anti-brand status with a bold move away from traditional hotel marketing. The campaign, which will run until the end of the year across key global markets, signifies a $1 million spend, the most the luxury brand has invested in above the line advertising in its 25 year history.Unadvertise lauds the fact that SLH guests are too intelligent to succumb to generic tourism advertising showcasing infinity pools and staged imagery of people having fun. Instead, the advertisements celebrate the fact that independently-minded people can’t be convinced what to do through advertising and PR, and reminds them that an SLH hotel is a refreshingly original and individual choice.Tim Davis, Vice President Brand and Marketing at SLH, explains the thinking behind the campaign further: “It’s too easy to pick out an incredible image of a hotel and put a logo on it. How does that differentiate one hotel or company from any other? With this campaign we were looking to strike a chord with our independently-minded guests, to really show the personal and authentic experience that staying at any one of our independently-spirited hotels can offer. We hope this campaign will get existing and potential guests thinking and leave their minds open to experiences and possibilities. We don’t feel the need to patronise our guests to encourage them to patronise our 520 hotels around the world.”Working with media partners across key markets including the USA, UK, Australia, Germany, Canada, Singapore, Hong Kong and China the campaign will be live in print and online targeting the affluent traveller. Confirmed partners include Bloomberg, Departures, the Financial Times, Boisdale Life and Travel + Leisure, who have been chosen based on their strong online presence, distribution and international reach.This campaign follows on from the success of SLH’s 2015 campaign, At Your (Secret) Service, which took a similar approach of using stand out creative not immediately associated with hotels or holidays. The campaign which invited people to apply for 25 places on SLH’s Mystery Inspector programme received over 3500 entries and generated a surge in traffic and reservations to the website.Go back to the e-newsletterlast_img read more

Geely Unveils GE11 Compact Electric Car Will Be Sold Globally

first_img More Details On The Geely GE11 Global Electric Car From the official photos, we can see that the GE11 adopts a “closed-off” front face, which features a new logo officially named “quantum silver shield”. The lack of a grille suggests that the GE11 is a pure electric vehicle that has no internal combustion engine under the hood.As to the side profile, smarter aerodynamics is characterized by sharp body lines and “hidden” door handles that helps reduce the air resistance—drag coefficient for the car is 0.2375Cd.The new vehicle measures 4,736mm long, 1,804mm wide and 1,503mm tall with a wheelbase that spans 2,700mm.Featuring a fastback design, the rear end adopts flat taillights that are connected by a chrome trim. Besides, there are two charging ports at the right-front wheel eyebrow and the left-rear wheel eyebrow respectively.With a minimalist design, the interior largely covered by gray materials. The dual-spoke flat bottom accentuates a sense of sports. In addition, many key presses are integrated in the auxiliary instrument panel and the center console that carries a large-sized touch screen.The GE11 is able to run at a top speed of 150km/h powered by a 177hp (130kW) electric motor and a lithium-ion power battery pack.Source: Gasgoo Source: Electric Vehicle News New all-electric sedan launches.Geely unveiled the all-new GE11 compact all-electric sedan on February 26. The new model is a “globally developed product” and will spearhead Geely’s foray into overseas markets, the automaker said.More Geely News Geely Teases New GE11 EV: Will Be Sold Globally Geely To Launch New Emgrand GSe BEV With More Range Author Liberty Access TechnologiesPosted on March 1, 2019Categories Electric Vehicle Newslast_img read more